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Gen Zers are creator-driven, benefit-aware, and drawn to manufacturers who “keep it real”. In this session, the co-founders of PRZM will share 5 strategies you can achieve, seize, and retain Gen Z in 2020 and over and above. Rewatch all the #LaterCon sessions here 👀:

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#genzmarketing #genzmarketingstrategies #genzmarketing2020

5 Comments

  • Yuka M says:

    Gen z takes up 40% of the consumer population, is that in the United States, or the world? that seems a lot.

  • Pagan Law says:

    Love this great information and the great way is brought congratulations- in summary I will call it at last the real No BS generation is here – ready for great changes – ban egoism – welcome collaboration spirit-

  • Tony McLean says:

    These are all excellent points for effective marketing in general. I'm not Gen Z, but I find ads most effective when they're short, utilize humour (but don't come off as corporate cringe), are genuine instead of pandering, transparent, and when the company engages with people, and gives back to local communities. If a company engages in unethical behaviours, I won't support them.

  • Maricor Cruz says:

    Thanks a lot! Super insightful!

  • Maricor Cruz says:

    Thanks a lot! Super insightful!

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