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E-mail entrepreneurs are asking: how a lot segmentation is much too a great deal segmentation? When is it appropriate to e mail a broader viewers, relatively than customise one’s articles for a slim phase?

Veteran marketer Bill Dunn (President, Dunn Options) discusses when it’s proper to e-mail a broader viewers, and when to section your recipients for custom made written content!

#emailmarketing #segmentation #marketingautomation #personalization

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